GROW

Don't Fly with Blinders On-Data Fundamentals for Small Businesses
2021-11-09 13:00 - 14:00 (America/Detroit) | Online
Would you drive full speed down the highway in a white-out blizzard? Probably not. But many of us fly nearly as blind in how we run our small business because we haven’t taken the time to implement analytics.
Tracking and monitoring a few key data elements can help us know exactly where we are and recognize right away when things are changing. If you aren’t sure how to begin or take the next step in your analytics journey, this talk will help you get started and improve how you use data.
Join Founder Alexandra Mannerings from Merakinos, an analytics education and data services company devoted to small social enterprises and community organizations, to learn the fundamentals you need to succeed with data.
By the end, you’ll understand:

What you need to measure and what you can ignore
How to set up efficient data systems so you aren’t wasting your precious time
How to leverage your new data

2021 Year-End Tax Planning for Your Business
2021-11-04 13:00 - 14:00 | Online
In the final quarter of this challenging year, there is still time to take actions that can favorably impact your bottom line and your tax bill for 2021.
These measures relate to your employees, your customers, your equipment, and your operations. They reflect big changes made by the American Rescue Plan Act and other legislation (including extension of the Paycheck Protection Program), as well IRS pronouncements.
Whether you work with a CPA or go it alone, learn which tax breaks apply to you and how to nail them down now before time runs out.
In this webinar you will learn:

Year-end actions to reduce your 2021 tax bill
Best business practices to avoid problems with the IRS
Strategies for potential tax changes to come
Necessary actions to get ready for 2022

Effective Communication for Uncertain Times
2021-11-03 09:00 - 10:00
Join us to discover strategies that make us better employees, better communicators, and most importantly, better people.

Please note: this is a virtual event and a Zoom link will be sent to you by 8:30 AM on the day of the event.
There is no doubt that physical distancing, remote working and uncertainty all have an impact on how, when and what we communicate. Being an efficient remote worker, managing time and virtual interactions are essential. Discover strategies that make us better employees, better communicators, and most importantly better people.

After completing this course, you will be able to:

o Understand the 7 C’s of effective communication

o Learn nonverbal interactions and master distance learning

o Learn the five action steps of change and how to help people work through them in order to become resilient Find successful ways to manage conflict during quarantine

o Improve emotional wellness for a productive work environment

Facilitator Bio:
Zoe Carmichael is an experienced professional in corporate training with a focus as a teacher, trainer, facilitator, and speaker coach. With over 17 years as a teacher and trainer, Zoe brings a wealth of experience and real-life stories to make session content come alive for the participants. Additionally, Zoe has engaged in numerous volunteer roles as a speaker coach for organizations that include but are not limited to TED-X and ArtPrize. As a facilitator, Zoe works with corporate clients through IPEx on topics ranging from Customer Service Skills, Effective Communication, Team Effectiveness, Presentation Skills, Business Writing and a number of other topics. In these roles, Zoe helps people organize their thoughts, define main ideas, and inspire action for an intended audience.

Spots for this session are limited, so register today!

Due to registration requirements you may only register for one ticket per order.
Any additional attendees will have to register separately.
All registration questions are a requirement of the Small Business Administration and are used for funding reporting.

How to Build a Strong Business Foundation
2021-10-26 11:00 - 12:00
Register today to learn from local attorney Rose A. Coonen about what it takes to start, or grow, your business on a solid foundation.

Please note: this is a virtual event and a link will be sent to you by 10:00 AM on the day of the event.
In this webinar, geared to small and medium business entrepreneurs, local attorney Rose A. Coonen will share what it takes to start – or grow – your business on a foundation that supports and encourages you to step out into the world with confidence in your highest purpose.

At this webinar, you will discover how:

•The four cornerstones of proper business building – legal, insurance, financial and tax – the LIFT Foundation.

•To avoid the most common mistakes entrepreneurs make when starting a business

•To take control over these aspects of your business so that you can show up powerfully and offer your gift to the world with clarity and confidence.

•Taking good care of your business is one of the best self-care practices there is and supports you in your work as well as in your family life.

•Taking control over your business’ foundation can guide you into inspired action and propel you to the impact and success you want.

Whether you’re a new entrepreneur, or have been in business a while, this session will guide you to look at the areas of business that are often overlooked or ignored. Rose will gently shine a light on the areas of our businesses that need loving attention so that you have what you need to do what you came to do.
Spots for this session are limited, so register today!

Due to registration requirements you may only register for one ticket per order.
Any additional attendees will have to register separately.
All registration questions are a requirement of the Small Business Administration and are used for funding reporting.

Business $ense Boot Camp-Comerica Bank: Risk Management
2021-10-21 13:00 - 14:00
This session will serve as an overview of risk management and is designed to help participants plan for what can and cannot be controlled.

Please note: this is a virtual event and a Zoom link will be sent to you by 12:00 PM on the day of the event.
Join us for the second multi-part series in partnership with Comerica Bank. Michael Demartelaere, Vice President, External Affairs MKT Manager Comerica Bank along with Marci Chapin, Vice President Business Banking will facilitate the discussion addressing the following topics:
Part 1: Planning for a Health Business
Part 2: Recordkeeping as a Managerial Tool
Part 3: Risk Management and How to Plan for What You Can and Cannot Control
After completing this class, participants will be able to:
• Identify the common risks associated with a small business.
• Identify the external and internal factors which affect risk for a small business.
• Identify situations that may cause risk for a small business.
• Identify the common warning signs of risk for a small business.
• Implement, monitor, and evaluate a risk management plan for a small business.
Spots for Business $ense Boot Camp are limited, so register today!

PLEASE NOTE THAT YOU MUST REGISTER FOR EACH SESSION OF THE SERIES SEPARATELY
Due to registration requirements you may only register for one ticket per order
Any additional attendees will have to register separately.

All registration questions are a requirement of the Small Business Administration (SBA) and are used for grant reporting

COVID-19 EIDL Program Updates from the SBA
2021-10-06 11:00 - 12:00 | Online
Register today to learn about the new COVID EIDL policy changes that have taken effect since September 8, 2021.

Please note: this is a virtual event and a link will be sent to you by 10:00 AM on the day of the event.
Join us for new updates on the Economic Injury Disaster Loan (EIDL) program, presented by the U.S. Small Business Administration. The loan product offered via the COVID EIDL program is the remaining small business COVID recovery option. It is beneficial to small business owners. This webinar will cover the policy changes effective as of September 8, 2021.
Speaker: Brian Picarazzi, Acting Deputy District Director of the SBA
A few of the policy changes that will be discussed include:
-Maximum loan cap increased from $500,000 to $2 million
-Use of funds was expanded to include payment and pre-payment of business non-federal debt incurred at any time (past or future) and payment of federal debt
-Extend the deferment period to 24 months from origination for all loans (existing loans with a less than 24-month deferment will be adjusted)
-Affiliation requirements simplified to an affiliate is a business that you control or in which you have 50% of more ownership
Spots for this session are limited, so register today!

Due to registration requirements you may only register for one ticket per order.
Any additional attendees will have to register separately.
All registration questions are a requirement of the Small Business Administration and are used for funding reporting.

Incorporating 101 with Attorney Rose Coonen
2021-09-28 18:00 - 19:00
Have you ever found yourself asking: “How Should I Incorporate My Business?” If so, register today for an engaging and informative session!

Please note: this is a virtual event and a Zoom link will be sent to you by 5:00 PM on the day of the event.
Finally, a Straight Answer to your question: “How Should I Incorporate My Business?”
If you have not yet incorporated your business, or you think you might want to shift how your business is incorporated, you want to know the best way to approach this milestone so you can maximize your tax savings, protect your business, and keep on the right side of the IRS.
In the Incorporation 101 session, you will receive straightforward clarity about:
• The most common structure that works for most micro-business owners
• The tax structure that can save you 15% or more on your taxes
• How to simultaneously minimize your tax bill and keep the IRS happy
• The number one factor to consider before selecting a tax structure for your business
• How to determine whether incorporating out-of-state will work for you or against you
• Whether incorporating is right for you at all, based on your current situation

Spots for this session are limited, so register today!

Due to registration requirements you may only register for one ticket per order.
Any additional attendees will have to register separately.
All registration questions are a requirement of the Small Business Administration and are used for funding reporting.

SCORE Webinar: Boom! Take Your Business to the Next Level Using Webinars, Podcasts, Live Streaming, and Beyond
2021-09-28 13:00 - 14:00 | Online
Does Amazon still sell only books? Does Starbucks still sell only coffee? Then why are you still doing the same old thing? In this rapidly changing world, the time is ripe to take your business to the next level. And the good news is, it’s not that hard to do!
Steve Strauss, USA TODAY senior columnist and bestselling author, will show you the steps needed to boom your business, using a variety of powerful, affordable, yet easy-to-use digital tools.
Find out everything you need to know to:

Build your brand, be seen as the expert, and sell more with your own podcast
Reach thousands of new people with your own webinar (like this one!)
Use video to build connections and capture people’s attention
Master Facebook Live and other similar streaming options
And much more!

​Based on Steve’s new book, Your Small Business Boom!, this webinar is sure to help you create your own small business boom.

Financial Planning for Solopreneurs: Setting Yourself up to be Successful!
2021-09-23 12:00 - 13:00
Tara Jones-Williamson, your workshop facilitator, is a fellow business owner who is passionate about eradicating “entrepreneurial poverty.”

Please note: this is a virtual event and a Zoom link will be sent to you by 11:00 AM on the day of the event.
Eight out of ten sole proprietors and single-member LLCs throw in the towel on their businesses due to poor financial planning. The lack of money to sustain their business paired with the constant need to sacrifice their personal lives for business goals drives them to give up on their dream and often times an amazing product or service. Don’t let that be your story.
Tara Jones-Williamson, your workshop facilitator, is a fellow business owner who is passionate about eradicating “entrepreneurial poverty” and teaching others how to manage their money in a way that keeps business profitable and life desirable.

By the end of this workshop, you will:
•Receive the step-by-step process of properly separating business and personal finances
• Discover how to set up your business to support and fund your desired lifestyle
•Cultivate new ways to minimize your business overhead expenses and maximize profit
•Understand how to set business revenue goals that directly supports your personal life and goals
• Learn how to set your personal and business vision statements in a way that keeps you motivated and inspired
• Acquire new daily, weekly, and monthly habits, rituals, and routines that makes accounting and bookkeeping easy and organized
• Receive a comprehensive list of resources that aids in your ability to attain and maintain a profitable, thriving business
• Obtain financial templates and worksheets that are exclusive to this workshop yet paramount to business and lifestyle success
Spots for this session are limited, so register today!

Due to registration requirements you may only register for one ticket per order.

Any additional attendees will have to register separately.
All registration questions are a requirement of the Small Business Administration and are used for funding reporting.

Business $ense Boot Camp-Comerica Bank: Record Keeping as Managerial Tool
2021-09-16 13:00 - 14:00
This session will serve as an overview of record keeping to help participants understand how record keeping can benefit their business.

Please note: this is a virtual event and a Zoom link will be sent to you by 12:00 PM on the day of the event.
Join us for the second multi-part series in partnership with Comerica Bank. Michael Demartelaere, Vice President, External Affairs MKT Manager Comerica Bank at Comerica Bank along with Marci Chapin, Vice President Business Banking will facilitate the discussion addressing the following topics:
Part 1: Planning for a Health Business
Part 2: Recordkeeping as a Managerial Tool
Part 3: Risk Management and How to Plan for What You Can and Cannot Control
After completing this class, participants will be able to:
• Explain the concept of record keeping and why record keeping is important to a small business.
• Identify record keeping practices, rules, and tools which are commonly available to a small business.
• Explain how these record keeping practices, rules, and tools work.
• Identify benefits a small business derives from proper record keeping.
• Explain record keeping basics for a small business.
• Identify software products available for small business record keeping
Spots for Business $ense Boot Camp are limited, so register today!

PLEASE NOTE THAT YOU MUST REGISTER FOR EACH SESSION OF THE SERIES SEPARATELY
Due to registration requirements you may only register for one ticket per order
Any additional attendees will have to register separately.

All registration questions are a requirement of the Small Business Administration (SBA) and are used for grant reporting

Interactive Workshop: Marketing 101
2021-09-14 18:00 - 21:00
Register today for an interactive session with Yelena Wells, Vice President of Business Development at Elite One Media

Please note: this is a virtual class and a Zoom link will be sent to you by 2:00 PM the day of the event.
Join us for an interactive evening from 6:00-9:00 PM where we discuss all things Marketing 101!
Are you marketing your business effectively? This session will help you discover how to use your organization’s value proposition to target potential customers and develop a successful marketing campaign.
The virtual session will include time where participants are invited to work in real time and receive feedback from the facilitator as well as small group discussion to offer collaboration with other attendees.
*Please be prepared to join this interactive workshop with both video and audio.*
Yelena Wells is a Digital Marketing Strategist at Elite One Media. She has a passion for helping businesses develop and grow their marketing strategies. Through Elite One Media, she offers a wide range of internet marketing services including graphic design, web design, social media marketing, Google Street View virtual tours, 360° marketing and Search Engine Optimization. The marketing strategies she implements keep businesses competitive, credible, and connected in the digital world.

Small Business Training on SBA's Ascent Platform
2021-09-14 11:00 - 12:00
Register today for the opportunity to learn more about the SBA’s new learning platform, Ascent, created especially for women entrepreneurs!

Please note: this is a virtual session and log-in information will be sent to you by 11:00 AM the day of the event.
“Women own or co-own 45% of all businesses in the United States. These businesses represent all types of industries and are owned by all types of women. The majority are small, with great potential for growth in both revenues and job creation. That’s why we created Ascent and packed it with in-depth information to help you grow your business.”
Join us on Tuesday, September 14th to learn more about this amazing resource available to women entrepreneurs!
Spots for this session are limited, so register today!

Due to registration requirements you may only register for one ticket per order.

Any additional attendees will have to register separately.
All registration questions are a requirement of the Small Business Administration and are used for funding reporting.

National Small Business Week Virtual Summit
2021-09-13 - 2021-09-15 | Online
Join us September 13 – September 15, 2021, for the National Small Business Week Virtual Summit hosted by the U.S. Small Business Administration.
Attend this free, online event to learn new business strategies, meet other business owners, and chat with industry experts! This 3-day, action-packed event will include educational webinars, updates on resources for small businesses, and a networking chat room for business owners and aspiring entrepreneurs.
“This year we’ll be spotlighting the resilience of our nation’s entrepreneurs and the renewal of our small business economy as we build back better from this once-in-a-generation economic crisis.” – Administrator Isabella Casillas Guzman

SCORE Webinar: The Business Model Canvas PLUS
2021-08-31 13:00 - 14:00 | Online
Develop action plans for key elements of your business model canvas. The Business Model Canvas (BMC) is a one-page visual framework for planning, developing, and testing the business model(s) of an organization. While AN IMPORTANT strategic management tool, utilizing the BMC alone MAY NOT BE SUFFICIENT TO HELP you clearly identify areas of improvement, and develop the tangible steps crucial to the growth of your business.

The Business Model Canvas PLUS is a unique 21st Century business management tool that takes the 9 building blocks of the BMC further by identifying strategies to implement key areas of improvement, developing concrete action steps, and prioritizing them.

Presented by the developers of the Business Model Canvas PLUS, Bob Kerwin and Joe Whitaker will guide you through the essential next steps of your business model planning so you can grow your company efficiently and profitably.

SCORE Webinar: To Incorporate or Not to Incorporate Your Business? That is the Question
2021-08-24 13:00 - 14:00 | Online
You made the leap to entrepreneurship! You know exactly what products or services you want to offer, but are not quite sure how you will protect yourself in the process.
You hear about “getting an LLC” or “incorporating,” however it seems confusing and overwhelming.
Does this sound familiar to your situation? If yes, join this webinar presented by Intellectual Property Attorney Kelley Keller, Esq. to learn about the essential aspects of incorporation so you can eliminate uncertainty and make the right decisions for you and your emerging business.
We’ll discuss:

Who should incorporate
What type of entity you should create
When, Where, Why, and How you should incorporate

Business $ense Boot Camp-Comerica Bank: Planning for a Healthy Business
2021-08-19 13:00 - 14:00
This session encourages participants to focus on planning as an essential part of business ownership.

Please note: this is a virtual event and a Zoom link will be sent to you by 11:00 AM on the day of the event.
Join us for the second multi-part series in partnership with Comerica Bank. Michael Demartelaere, Assistant Vice President, External Affairs MKT MGR, Corporate Compliance, Community Reinvestment at Comerica Bank along with Marci Chapin, Vice President Business Banking will facilitate the discussion addressing the following topics:
Part 1: Planning for a Health Business
Part 2: Recordkeeping as a Managerial Tool
Part 3: Risk Management and How to Plan for What You Can and Cannot Control
After completing this class, participants will be able to:
• Explain how an evolving planning process can help them make key decisions as business owners.
• Describe how to convert a vague idea into a resource plan.
• Explain the importance of a healthy personal credit score and healthy relationships with lenders.
• Describe how a business plan helps motivate stakeholders to understand and support their business ideas.
• Explain the benefits of creating a day-to-day action plan for running a small business.
Spots for Business $ense Boot Camp are limited, so register today!

PLEASE NOTE THAT YOU MUST REGISTER FOR EACH SESSION OF THE SERIES SEPARATELY
Due to registration requirements you may only register for one ticket per order
Any additional attendees will have to register separately.

All registration questions are a requirement of the Small Business Administration (SBA) and are used for grant reporting

SCORE Webinar: A Simple Process to Manage Your Time and Identify Which Items to Delegate
2021-08-19 13:00 - 14:00 | Online
Learn how to grow your business, without increasing the time you work, by efficiently and effectively managing your time and delegating the work
You’ll learn about:

Uncovering the key components of your ideal workday
Discovering exactly where you are spending (or wasting) your time
The #1 delegating mistake you don’t even know you’re making

NOTE: To receive the highest return from this workshop, track your time for a week, bring a pack of small post-it notes, download the Delegate Like a Pro Action Guide when you log into the webinar, and be ready to dig in!

SCORE Webinar: Optimizing Your Pricing Strategy to Maximize Profits
2021-08-12 13:00 - 14:00 | Online
Pricing your products and services properly is one of the most important business decisions you’ll make.
No matter what type of product or service you sell, the price you charge your customers will have a direct impact on profitability and the success of your business.
In this webinar, Certified SCORE Mentor Julie Brander will help you understand how to price your products and services effectively and develop a strategy for maximizing your profits.
You’ll learn about:

The basics in evaluating your business idea
How to purchase products
Understanding profit margins
Evaluating your costs and profits
Successful pricing strategies
Creating a higher perceived value when developing your products and services
Understanding your customers and competition

SCORE Webinar: Local Search Engine Optimization(SEO) Strategies to Get Your Business Found Online
2021-07-29 13:00 - 14:00 | Online
Learn some of the most important local SEO strategies you need to help your website rank higher and get found online.
In this session, presented by SEO Expert Sherry Bonelli, you’ll learn some of the most important local SEO strategies you need to help your website rank higher on Google and other search engines.
We’ll discuss:

What is SEO?
Why you need to show Google that your website is authoritative and trustworthy
How to identify keywords and do keyword research
Why claiming and optimizing your Google My Business listing is THE most important local SEO strategy you can do
Online Business Directories/Citations sites you should get your business listings on and why
How to use reviews to boost your rankings
What “technical SEO” strategies are necessary to make Google – and users – happy
How to use Tags
Creating content that answers questions and anticipates user intent
Link building strategies

At the end of this jam-packed session, you’ll have actionable SEO strategies you can start implementing in your business today!

Culinary Conversations Workshop: Websites and Where to Begin
2021-07-28 18:00 - 19:00 | Online
So, your business is getting closer and closer to launch but there’s one key element missing. A website! From marketing to e-commerce, a proper website is certainly a difference maker in the food world. But you’re new to this whole thing. How do you get a URL? What info should be on a website? Can I even afford a website? Is cheaper better than nothing?
Join us for our third Culinary Conversations Workshop Series: Websites and Where to Begin with expert guest speaker Alexandra van Milligen!
Meet Alexandra:
A fellow SpringGR alum, Alexandra van Milligen is the owner of Double-A Design LLC. A former high school teacher, Alexandra left the classroom in 2016 to study software, web and app design. Today, she owns a small company on a mission to help small business owners and creatives tell their story in a digital space. From logo to launch, Double-A Design is here to support you as you share your gift with the world.
QUESTIONS FOR THE Q&A CAN BE ASKED DIRECTLY IN THE YOUTUBE STREAM’S COMMENT SECTION. DEPENDING ON THE DURATION OF THE EVENT AND THE NUMBER OF SUBMISSIONS, NOT ALL QUESTIONS WILL BE ADDRESSED.
REGISTER FOR THIS FREE EVENT AT: https://www.meetup.com/Culinary-Conversations-Grand-Rapids/events/279047797/
VIEW LIVE STREAM HERE:
https://www.youtube.com/watch?v=6AgRc3qKr0Y

SCORE Webinar: Hiring the Right People
2021-07-27 11:00 - 12:00 | Online
Learn how to legally recruit, interview, and hire excellent employees as well as learn techniques to keep them motivated. Find out how to not only evaluate the skills of an individual but how to know the character of the person

SBDC Webinar: Hiring Your First Employees
2021-07-26 10:00 - 11:30 | Online
The first 60 minutes of this webinar will be presentation, with the last 30 minutes reserved for Q&A with the webinar attendees.
Do you need help planning to hire your first employees?
This webinar will cover areas such as: defining employees and independent contractors, financial planning and projections for hiring, interview strategies, and employee reporting requirements. If you are new to the hiring process and interested in learning some best practices, please join us for this fast-paced 60-minute introduction to hiring your first employees.
*Webinars are free for Michigan residents*

SCORE Webinar: The Million Dollar Marketer's Roadmap - How to Build a Solid Digital Marketing Foundation
2021-07-22 13:00 - 14:00 | Online
This value-packed webinar provides a roadmap to build a solid digital marketing foundation and strive toward those coveted seven figures of revenue.
After this event, you will walk away with a better knowledge of:

Setting and accomplishing goals
Focusing your time on what matters
Understanding your audience
Reaching & engaging your prospective buyers
Knowing your numbers to help you grow

Whether you’re just starting your business or are a seasoned digital marketer, there is value to be gained from this class. Register now!

PROJECT GREEN: Credit Building 101
2021-07-17 09:30 - 13:00 | Online
It’s time to demystify credit reports and scores once and for all! Project GREEN has your back – sign up for (virtual) Credit Building 101!

About this event

Credit reports and scores are confusing, yet establishing, building and maintaining credit you can be proud of is a major factor in achieving your goals. It affects your cost of credit, loan rates, even your auto insurance premiums! Join us online Saturday, July 17, from 9:30 AM – 1 PM ET as we give you a deep dive into the credit industry, how credit scores are calculated, and how to build your credit as an ASSET that works for you as you take control of your financial wellbeing and build a legacy of abundance!

SCORE Webinar: Attract Clients and Position Your Brand with Content Marketing
2021-07-15 13:00 - 14:00 | Online
This webinar will share five key ways to get control of your content marketing for attracting clients and positioning your brand.
Attendees will learn how to:

Create the best content formats for their communication style
Choose tools to schedule and automate publishing
Prepare a manageable content calendar
Produce content for different audiences and purposes
Repurpose content to keep from reinventing the wheel

SBA Info Session: Resources available to Small Businesses That Employ Low-Income Persons
2021-07-14 10:00 - 11:00 | Online
Join the SBA and the U.S. Department of Housing and Urban Development for an information session on resources available to small business and to business concerns that employ low-income persons.
HUD’s Section 3 program is a provision of the Housing and Urban Development Act of 1968 and was enacted to ensure that jobs, training and contracting generated by HUD funding be directed to low- and very low-income persons, particularly those who are recipients of government assistance for housing, and to business concerns that substantially employ those persons.
Who should attend? Contractors, subcontractors, small business owners, accounting and payroll firms, and anyone involved in construction or housing authorities. Learn about the benefits of contracting preferences for Section 3 entities and government contracting opportunities, and how to self-certify with HUD to access these benefits. .Click here to participate.

SBDC Webinar: Financial Management
2021-07-07 11:00 - 12:30 | Online
The first 60 minutes of this webinar will be presentation, with the last 30 minutes reserved for Q&A with the webinar attendees.
Does your business have a strong foundation for its finances?
During this webinar we’ll guide you through the basics of financial management.
You’ll learn about the importance a bookkeeping system as we review real small business examples of Cash Flow Statements, Profit & Loss, and Balance Sheets.
*Webinars are free for Michigan residents*

SBDC Webinar: Writing a Business Plan
2021-07-06 14:00 - 15:30 | Online
The first 60 minutes of this webinar will be presentation, with the last 30 minutes reserved for Q&A with the webinar attendees.
Do you want to launch or grow your business in 2021?
Join us as we guide you through researching and writing each piece of a successful business plan. This webinar is designed for entrepreneurs who are looking to write a business plan for the first time, or already have a plan they would like to improve.
*Webinars are free for Michigan residents*

SBDC Webinar: Starting a Business?
2021-07-06 11:00 - 12:30 | Online
The first 60 minutes of this webinar will be presentation, with the last 30 minutes reserved for Q&A with the webinar attendees.
Are you considering self-employment, or at the beginning stages of starting a business?
Join us for a one-hour long accelerated walkthrough of our “Starting A Business” course.
This introductory webinar covers the process of evaluating market potential for your products or services, startup costs and financing options, plus initial steps for writing a business plan.
*Webinars are free for Michigan residents*

Successful Small Business Pricing Strategies
2021-06-28 14:00 - 16:00 | Online
EVENT OVERVIEW
Entrepreneurs and small businesses, Hard to find “just the right price” for your product or service? This webinar will teach you multiple strategic pricing formats and structures that encourage trial, buying-up and premium justification for your product or service.
You can encourage customer behavior that’s better for your bottom line! The session will prepare you to use pricing to motivate buying patterns that bolster your profitability or improve performance of weaker products.
Two experienced SCORE NYC mentors, a marketing consultant and a business start-up expert, will conduct this exciting and informative webinar.
WHAT YOU WILL LEARN
At the end of this webinar you will have the knowledge and resources to:

Price your goods/services in a way that can cover your costs and ensure profitability to best ensure continuing business operation
Differentiate between pricing strategies for retail, e-commerce, consulting, etc.
Delineate key behaviors for healthy profitability
Select the correct pricing objective for your business
Identify the ideal pricing strategy for your products/services
Select the most appropriate discounting activities

WHO SHOULD ATTEND?
Start-ups and small businesses who want to implement a strategic pricing plan that generates profitable performance while encouraging consumption behavior.

Presenter: Carolyn Katz

Carolyn Katz is a former banker, venture capital investor, strategic advisor and small business owner. She has broad expertise in small business and startup funding, preparation of business plans, financial forecasts, investor and pitch materials and has run workshops on lending, crowdfunding, profitability and pitch preparation.
Presenter: Tim Contado
Tim Contado is a sales and marketing professional with more than 25 years of integrated marketing and sales experience in Rubbermaid, Little Tikes, Nestle, and a number of startups and private companies. Tim graduated from John Cabot University in Rome, Italy with a BBA in Marketing and he got his MBA from Vanderbilt University in Marketing. Tim has been a SCORE mentor since Sept. 2016.
