GROW

How to Spend Less on Marketing & Sell More!
2020-11-04 11:30 - 12:30 (America/Detroit)
Register today to learn about the Clear Roadmap to Growing Your Business in Difficult Times.

PLEASE NOTE THAT THIS IS A VIRTUAL EVENT. A ZOOM LINK WILL BE SENT OUT BY 10:00 AM ON THE DAY OF THE EVENT (Wednesday November 4, 2020)
Your marketing should be easy, work for you, and make you money. Join Sonja Jobson as she helps you streamline your marketing efforts and grow your business.
Sonja Jobson is the Founder of Fresh Coast Creative, a Grand Rapids marketing agency, and a StoryBrand Certified Guide. She helps small business owners grow their companies with simple marketing that works so they can spend more of their time on what they do best.
During this webinar, we will discuss the following…
-Do You struggle when talking about your product or service? We’ll talk about the 3-step process you can implement into your conversations that get more people interested so you can sell more.
-Are you frustrated with your website and how it’s not bringing in leads for your business? We’ll cover the four elements you must have on your website to convert more sales.
-Are you not sure how to communicate with your customers via e-mail? We’ll talk about the two critical e-mail campaigns you must have in place if you want to make money while you sleep.
Don’t delay, register today! Spots are limited.

Please register to reserve your spot
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)

Preparing Your Retail Business for the Holiday Season
2020-10-29 10:00 - 11:00 | GROW, 25 Sheldon, Grand Rapids, MI, 49503, United States
October 29 29 @ 10-11 am

Join Michelle Krick, retail consultant, fashion expert, wardrobe stylist and personal shopper with over 30 years of retail industry experience as she breaks down the important steps to truly prepare yourself and your business for the upcoming holiday season. Michelle will encourage you to think about the important questions such as, “How am I prepped?” “What drove business last year and what is my strategy for incremental growth?” and “What are the current trends for the 2020 holiday season?” Michelle will address many of these questions and more as she discusses the importance of in season management, as well as a clearance strategy and driving January sales.
To learn about this and much more, register today! Don’t delay, space for this session is limited.
With nearly 30 years experience in the business side of retail and 3+ years as a Wardrobe Stylist and Personal Shopper, Michelle Krick has a unique perspective that allows her to evaluate a business from multiple angles. Michelle has taken her skill set from her corporate career specializing in managing, planning, buying (buying and Divisional Merchandise Manager) for some of the biggest names in retail (Nordstrom, Marshall Field’s, Macy’s, Meijer, and more) and brought it to support local shops and boutiques as a Retail Consultant. Michelle specializes in targeting any issues within your business, be it buying strategies, merchandising, financial planning, customer relations, social media strategies and marketing. Through a collaborative process, Michelle not only identifies and solves sales driving opportunities and problems, she works with you to set and reach both short and long-term goals all with the objective of making your business a success.

Please register to reserve your spot
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)

Preparing Your Retail Business for the Holiday Season
2020-10-29 10:00 - 11:00
Register today to learn specific ways to successfully prepare your retail business for the holidays!

PLEASE NOTE THAT THIS IS A VIRTUAL EVENT. A ZOOM LINK WILL BE SENT OUT BY 9:00 AM ON THE DAY OF THE EVENT (Thursday 10/29)
Join Michelle Krick, retail consultant, fashion expert, wardrobe stylist and personal shopper with over 30 years of retail industry experience as she breaks down the important steps to truly prepare yourself and your business for the upcoming holiday season. Michelle will encourage you to think about the important questions such as, “How am I prepped?” “What drove business last year and what is my strategy for incremental growth?” and “What are the current trends for the 2020 holiday season?” Michelle will address many of these questions and more as she discusses the importance of in season management, as well as a clearance strategy and driving January sales.
To learn about this and much more, register today! Don’t delay, space for this session is limited.
With nearly 30 years experience in the business side of retail and 3+ years as a Wardrobe Stylist and Personal Shopper, Michelle Krick has a unique perspective that allows her to evaluate a business from multiple angles. Michelle has taken her skill set from her corporate career specializing in managing, planning, buying (buying and Divisional Merchandise Manager) for some of the biggest names in retail (Nordstrom, Marshall Field’s, Macy’s, Meijer, and more) and brought it to support local shops and boutiques as a Retail Consultant. Michelle specializes in targeting any issues within your business, be it buying strategies, merchandising, financial planning, customer relations, social media strategies and marketing. Through a collaborative process, Michelle not only identifies and solves sales driving opportunities and problems, she works with you to set and reach both short and long-term goals all with the objective of making your business a success.

Please register to reserve your spot
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)

Las Experiencias de esta Pandemia (Resilience during this Pandemic)
2020-10-28 10:00 - 11:00 | GROW, 25 Sheldon, Grand Rapids, MI, 49503, United States
Miércoles 28 de Octubre @ 10 am

GROW ha invitado a un panel Latino para una conversación acerca de nuestra actual situación.

Acerca de este evento

IMPORTANTE: Esta sesión se ofrecerá en español
TENGA EN CUENTA QUE ESTE ES UN EVENTO VIRTUAL. SE ENVIARÁ UN ENLACE DE ZOOM A LAS 9:00 AM DEL DÍA DEL EVENTO (miércoles 28 de octubre)
PLEASE NOTE THAT THIS IS A VIRTUAL EVENT. A ZOOM LINK WILL BE SENT OUT BY 9:00 AM ON THE DAY OF THE EVENT (Wednesday, October 28)
Como parte de la celebración del Mes de Herencia Hispana, GROW ha invitado a un panel Latino para una conversación acerca de nuestra actual situación.
Acompáñenos a una conversación con dueños de pequeños negocios: “Las experiencias de esta pandemia” donde escucharemos como diferentes líderes de la comunidad han llevado a cabo los protocolos de seguridad para proteger la salud en sus establecimientos, al igual del impacto en sus ventas en estos últimos meses. Los panelistas incluirán a Paola Mendivil de El Granjero Mexican Grill, Gricelda Mata de Lindo Mexico, Mireya Correa de Mireya Beauty & Grooming, y Judith Díaz, Supermercado La Victoria.
As part of the Hispanic Heritage month, GROW has invited a Latino panel to share their journey navigating the pandemic.
Join us in a conversation with small business owners: “Resilience during this pandemic” where we will hear how different community leaders have carried out safety protocols to protect health in their establishments, as well as the impact on their sales in recent months. Panelists will include Paola Mendivil from El Granjero Mexican Grill, Gricelda Mata from Lindo Mexico, Mireya Correa from Mireya Beauty & Grooming, and Judith Diaz, Supermercado La Victoria.

Regístrese para reservar su lugar
Debido a los requisitos de registro, solo puede registrarse para un boleto por pedido. Cualquier asistente adicional deberá registrarse por separado.
Todas las preguntas de registro son necesarias para informar a la Administración de Pequeñas Empresas (SBA)

Please register to reserve your spot
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)

Las Experiencias de esta Pandemia (Resilience during this Pandemic)
2020-10-28 10:00 - 11:00
GROW ha invitado a un panel Latino para una conversación acerca de nuestra actual situación.

IMPORTANTE: Esta sesión se ofrecerá en español
TENGA EN CUENTA QUE ESTE ES UN EVENTO VIRTUAL. SE ENVIARÁ UN ENLACE DE ZOOM A LAS 9:00 AM DEL DÍA DEL EVENTO (miércoles 28 de octubre)
PLEASE NOTE THAT THIS IS A VIRTUAL EVENT. A ZOOM LINK WILL BE SENT OUT BY 9:00 AM ON THE DAY OF THE EVENT (Wednesday, October 28)
Como parte de la celebración del Mes de Herencia Hispana, GROW ha invitado a un panel Latino para una conversación acerca de nuestra actual situación.
Acompáñenos a una conversación con dueños de pequeños negocios: “Las experiencias de esta pandemia” donde escucharemos como diferentes líderes de la comunidad han llevado a cabo los protocolos de seguridad para proteger la salud en sus establecimientos, al igual del impacto en sus ventas en estos últimos meses. Los panelistas incluirán a Paola Mendivil de El Granjero Mexican Grill, Gricelda Mata de Lindo Mexico, Mireya Correa de Mireya Beauty & Grooming, y Judith Díaz, Supermercado La Victoria.
As part of the Hispanic Heritage month, GROW has invited a Latino panel to share their journey navigating the pandemic.
Join us in a conversation with small business owners: “Resilience during this pandemic” where we will hear how different community leaders have carried out safety protocols to protect health in their establishments, as well as the impact on their sales in recent months. Panelists will include Paola Mendivil from El Granjero Mexican Grill, Gricelda Mata from Lindo Mexico, Mireya Correa from Mireya Beauty & Grooming, and Judith Diaz, Supermercado La Victoria.

Regístrese para reservar su lugar
Debido a los requisitos de registro, solo puede registrarse para un boleto por pedido. Cualquier asistente adicional deberá registrarse por separado.
Todas las preguntas de registro son necesarias para informar a la Administración de Pequeñas Empresas (SBA)

Please register to reserve your spot
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)

VIRTUAL Intro to GROW 10/27 at 2:00 pm
2020-10-27 14:00 - 14:30
Starting or growing your business? Learn all about what GROW has to offer!

PLEASE NOTE THAT THIS IS A VIRTUAL EVENT. A ZOOM LINK WILL BE SENT OUT AT 11:00 AM ON THE DAY OF THE EVENT (Tuesday 10/27)
Intro to GROW is an orientation to the resources that GROW has available to entrepreneurs at every stage of their business. Participants will also take a business readiness self-assessment to help identify strengths, weaknesses, opportunities and threats to your business or business idea.
Note that Intro to GROW is a pre-requisite to all other GROW resources.

Please register to reserve your spot.
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)

Social Media Marketing Guide During COVID-19
2020-10-22 11:00 - 12:00 | GROW, 25 Sheldon, Grand Rapids, MI, 49503, United States
Register today to join Lindsey Griffith from ThrivePOP as she shares a detailed look at the numerous opportunities there are to use Social Media to elevate your business during the COVID-19 Pandemic. Lindsey Griffith is ThrivePOP’s Creative Content Specialist, working within social media marketing and advertising. Lindsey has managed several social media accounts through COVID-19 and has assisted online profiles in increasing presence during the ongoing crisis.
Lindsey will dive deep into the Facebook and Instagram algorithm during 2020 and show just how you can utilize these tools to help your business succeed. Register today!

Please register to reserve your spot
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)

Social Media Marketing Guide During COVID-19
2020-10-22 11:00 - 12:00
Get ready to take advantage of all the available social media tools to positively impact your business during COVID-19!

PLEASE NOTE THAT THIS IS A VIRTUAL EVENT. A ZOOM LINK WILL BE SENT OUT BY 9:00 AM ON THE DAY OF THE EVENT (Thursday 10/22)
Register today to join Lindsey Griffith from ThrivePOP as she shares a detailed look at the numerous opportunities there are to use Social Media to elevate your business during the COVID-19 Pandemic. Lindsey Griffith is ThrivePOP’s Creative Content Specialist, working within social media marketing and advertising. Lindsey has managed several social media accounts through COVID-19 and has assisted online profiles in increasing presence during the ongoing crisis.
Lindsey will dive deep into the Facebook and Instagram algorithm during 2020 and show just how you can utilize these tools to help your business succeed. Register today!

Please register to reserve your spot
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)

How to Navigate Kids in School and Moms/Caregivers at Work
2020-10-15 11:00 - 12:00
Register today to join a conversation with leaders like you!

PLEASE NOTE THAT THIS IS A VIRTUAL EVENT. A ZOOM LINK WILL BE SENT OUT BY 10:00 AM ON THE DAY OF THE EVENT (Thursday 10/15)
Being a working mom or caregiver is stressful. The pandemic takes that stress to a whole new level. The pandemic didn’t create the working moms’ struggle. But it made it impossible to ignore. Have you considered the mental and emotional impact of the pandemic on working moms/caregivers at your organization? Should we return to business-as-usual?
If you are a mom/caregiver or have mothers on your team, gain insights that will make this year a launch pad for success at work and at home. Attend a free webinar hosted by Davenport University and GROW (Grand Rapids Opportunities for Women) on October 15 at 11 a.m.
Why attend?

Understand how balancing work and the unusual school year is affecting careers and mental health
Learn to support to working moms balancing family, school and a career
Identify actions you can take to support innovation and creativity at home and at work

Registration Link: https://docs.google.com/forms/d/1dxMU52cUQhHLIN9IFyV6pioTXY5Fqnwckpk3rzpLq0Q/viewform?edit_requested=true

Your hosts:
Krista Flynn, Regional President at TCF Bank
Krista is the Regional President for TCF Bank’s West Michigan region. Previously, Krista led the commercial team at PNC bank in West Michigan for six years. She also held various positions within asset-based lending, credit underwriting, the automotive specialty group and middle-market banking at JPMorgan Chase and its predecessors for the first 18 years of her banking career. Krista is highly involved in the community, with a particular focus on K-Connect, Kids’ Food Basket, ACG West Michigan and economic development activity throughout Michigan. She is a wife and mother with two sons attending college at Grand Valley State University.
Trina Poston, MSA/PMP, Portfolio Manager at Priority Health
Trina is a catalyst for positive change with a track record of engaging executives and staff members to generate new ideas and increase overall performance. With over 20 years of experience in managing, training, and leading others. Trina has worked in industries such as health care, higher education, consulting, and hospitality. Trina is currently the Portfolio Manager at Priority Health, and a Professional Facilitator for Davenport University Institute of Professional Excellence. Her passion is leveraging existing human capital to create and implement customer focused solutions and to teach others how to use their skills and potential.

Please register to reserve your spot.
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)

Google Livestream: Sell Online this Holiday Season with E-Commerce Tools
2020-10-14 12:00 - 13:00
Register today for this Grow with Google Partner Livestream Event to learn more about helpful tools to stand out online!

Grow with Google Partner Livestream Event:
*This is a virtual event that does not take place at GROW, instead the livestream can be viewed from any device that connects to the internet.
Learn how to sell online to customers as they kick off their holiday
shopping this season. The livestream will walk through the benefits of setting up an
online store with Shopify and how to list your products on Google
Shopping so that you can sell from anywhere.

Plus, learn about more helpful tools to stand out online, such as Local
Opportunity Finder and Grow My Store.

Due to registration requirements you may only register for one ticket per order. Any additional individuals will have to register separately.
A link will be sent out to individuals prior to the Google Livestream in order to allow participants to watch from any web enabled device.

VIRTUAL Intro to GROW 10/1 at 10:00 am
2020-10-01 10:00 - 10:30
Starting or growing your business? Learn all about what GROW has to offer!

PLEASE NOTE THAT THIS IS A VIRTUAL EVENT. A ZOOM LINK WILL BE SENT OUT BY 9:00 AM ON THE DAY OF THE EVENT (THURSDAY 10/1)
Intro to GROW is an orientation to the resources that GROW has available to entrepreneurs at every stage of their business. Participants will also take a business readiness self-assessment to help identify strengths, weaknesses, opportunities and threats to your business or business idea.
Note that Intro to GROW is a pre-requisite to all other GROW resources.

Please register to reserve your spot.
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)

Realize Your Goals Through Stellar Email Writing
2020-09-23 12:00 - 13:00
Email writing has become a crucial way to reach clients. Although the task may seem simple, there are many nuances to email writing.

PLEASE NOTE THAT THIS IS A VIRTUAL EVENT. A ZOOM LINK WILL BE SENT OUT BY 9:00 AM ON THE DAY OF THE EVENT (WEDNESDAY 9/23)
Join Kellie Roblin, MFA, MA, Learning Design/ Talent Development at Primary Source Studio, LLC if you are interested in learning more about the follow topics!
-Write emails that reach your recipient and persuade them
-Learn how to avoid common email writing pitfalls
-Practice great writing strategies that you can apply in other contexts
-Learn to use formatting options that will get your entire message read and considered
-Ensure your messages answer your recipient’s questions
-Meet and exceed your email recipient’s expectations
Snapshot of Topics: – Using bullet points and negative space
– Using a greeting, body, and conclusion
– Avoiding common grammatical errors
– Avoiding common spelling errors
– Framing your message with a goal/outcome
– Using concise and kind style
– Sharing enough detail without overwhelming readers

Please register to reserve your spot.
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)

Business $ense Boot Camp with Comerica Bank Part I
2020-09-22 16:00 - 17:00
Have you ever asked yourself, “how important is my credit history?” If so, plan to attend this session to learn just that and much more!

*THIS CLASS WAS PREVIOUSLY OFFERED ON JUNE 30, 2020 & IS BEING OFFERED AGAIN DUE TO POPULAR DEMAND*
Please note: this is a virtual event and a Zoom link will be sent to you by 2:00 PM on the day of the event.
Join us for this webinar in partnership with Comerica Bank. Michael Demartelaere, Assistant Vice President, External Affairs MKT MGR, Corporate Compliance, Community Reinvestment at Comerica Bank along with Marci Chapin, Vice President Business Banking will facilitate the discussion addressing the following topics:

Cleaning up your credit report
Preparing for a access to capital
How the history effects your business operations

Spots for Business $ense Boot Camp are limited, so register today!

Due to registration requirements you may only register for one ticket per order.
Please note that the Business $ense Boot Camp series will be recorded and saved on the GROW Youtube page
Any additional attendees will have to register separately.
All registration questions are a requirement of the Small Business Administration and are used for funding reporting.

*THIS CLASS WAS PREVIOUSLY OFFERED ON JUNE 30, 2020 & IS BEING OFFERED AGAIN DUE TO POPULAR DEMAND*
Please note: this is a virtual event and a Zoom link will be sent to you by 2:00 PM on the day of the event.
Join us for this webinar in partnership with Comerica Bank. Michael Demartelaere, Assistant Vice President, External Affairs MKT MGR, Corporate Compliance, Community Reinvestment at Comerica Bank along with Marci Chapin, Vice President Business Banking will facilitate the discussion addressing the following topics:

Cleaning up your credit report
Preparing for a access to capital
How the history effects your business operations

Spots for Business $ense Boot Camp are limited, so register today!

Due to registration requirements you may only register for one ticket per order.
Please note that the Business $ense Boot Camp series will be recorded and saved on the GROW Youtube page
Any additional attendees will have to register separately.
All registration questions are a requirement of the Small Business Administration and are used for funding reporting.

VIRTUAL Intro to GROW 9/22 at 2:00 pm
2020-09-22 14:00 - 14:30
Starting or growing your business? Learn all about what GROW has to offer!

PLEASE NOTE THAT THIS IS A VIRTUAL EVENT. A ZOOM LINK WILL BE SENT OUT AT 11:00 AM ON THE DAY OF THE EVENT (Tuesday 9/22)
Intro to GROW is an orientation to the resources that GROW has available to entrepreneurs at every stage of their business. Participants will also take a business readiness self-assessment to help identify strengths, weaknesses, opportunities and threats to your business or business idea.
Note that Intro to GROW is a pre-requisite to all other GROW resources.

Please register to reserve your spot.
Due to registration requirements you may only register for one ticket per order. Any additional attendees will have to register separately.
All registration questions are required for reporting purposes to the Small Business Administration (SBA)
