BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//GROW - ECPv5.16.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://archive.growbusiness.org
X-WR-CALDESC:Events for GROW
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Detroit
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20210628T140000
DTEND;TZID=America/Detroit:20210628T160000
DTSTAMP:20260510T013450
CREATED:20210513T191809Z
LAST-MODIFIED:20210513T191849Z
UID:10117-1624888800-1624896000@archive.growbusiness.org
SUMMARY:Successful Small Business Pricing Strategies
DESCRIPTION:EVENT OVERVIEW \nEntrepreneurs and small businesses\, Hard to find “just the right price” for your product or service? This webinar will teach you multiple strategic pricing formats and structures that encourage trial\, buying-up and premium justification for your product or service. \nYou can encourage customer behavior that’s better for your bottom line! The session will prepare you to use pricing to motivate buying patterns that bolster your profitability or improve performance of weaker products. \nTwo experienced SCORE NYC mentors\, a marketing consultant and a business start-up expert\, will conduct this exciting and informative webinar. \nWHAT YOU WILL LEARN\nAt the end of this webinar you will have the knowledge and resources to:\n\nPrice your goods/services in a way that can cover your costs and ensure profitability to best ensure continuing business operation\nDifferentiate between pricing strategies for retail\, e-commerce\, consulting\, etc.\nDelineate key behaviors for healthy profitability\nSelect the correct pricing objective for your business\nIdentify the ideal pricing strategy for your products/services\nSelect the most appropriate discounting activities\n\nWHO SHOULD ATTEND?\nStart-ups and small businesses who want to implement a strategic pricing plan that generates profitable performance while encouraging consumption behavior.  \n\nPresenter:  Carolyn Katz\n\n\nCarolyn Katz is a former banker\, venture capital investor\, strategic advisor and small business owner.  She has broad expertise in small business and startup funding\, preparation of business plans\, financial forecasts\, investor and pitch materials and has run workshops on lending\, crowdfunding\, profitability and pitch preparation. \nPresenter:  Tim Contado   \nTim Contado is a sales and marketing professional with more than 25 years of integrated marketing and sales experience in Rubbermaid\, Little Tikes\, Nestle\, and a number of startups and private companies. Tim graduated from John Cabot University in Rome\, Italy with a BBA in Marketing and he got his MBA from Vanderbilt University in Marketing. Tim has been a SCORE mentor since Sept. 2016.
URL:https://archive.growbusiness.org/event/successful-small-business-pricing-strategies-2/
LOCATION:Online
END:VEVENT
END:VCALENDAR